Your eCommerce website is comparable to the retailers in a mall, in that, first impressions are important. Customers will be drawn in by an appealing window display, and well-organized items will inspire them to browse and buy. Cluttered and unorganized stores will deter customers from entering and will lose sales.
An eCommerce website is distinct from other types of websites. SSL settings, payment choices, site architecture, design, page load speed, and photography are just a few of the extras to think about. You’ll need a platform that can handle enough server resources. Otherwise, your business may experience considerable slowdown or even crash.
Building the structure, web design, programming, publishing, and database administration are all part of the eCommerce website development process. If your existing website is no longer working well, does not appear professional, or is not visually attractive, it is time to redesign it. Whether you’re thinking about creating or redeveloping your eCommerce website, here are seven things to keep in mind to ensure its success.
1. Ensure that you have the proper platform and a functional theme
Your company’s basis is its platform. When contemplating eCommerce website construction, go for a tried-and-true platform like BigCommerce, Magento, Shopify, or another that can manage the volume you expect in the future. Do you intend to sell to international clients in several currencies? Creating an omnichannel and multi-channel empire needs a solid infrastructure.
After you’ve decided on a platform, the next essential decision is deciding on a theme. You require one that:
- Is aesthetically pleasing
- Adaptable to your brand
- It loads rapidly.
- Responsive
- All browsers are supported.
This is where your visitors will interact with your website. It must be visually appealing as well as functional.
2. Site Performance and SEO
Use appropriate SEO to ensure that your pages rank higher and that customers can discover you. It’s worth the effort because the CTR reduces by more than half when you go from first to second place in the search results. Site performance and page load speed also have a significant impact on your UX and Google ranking. Impatient customers quickly quit slow-loading websites. According to one study, 40% of customers abandon a website if it takes more than 3 seconds to load. Page load time for mobile devices is now part of Google’s algorithm for ranking pages as of July 2018.The bottom line is that quicker loading websites result in a better user experience, which is beneficial to everyone
3. Use Responsive Website Design to Reach Mobile Customers
Users don’t want to read long copies. Period. Present your content in an easy-to-scan format–be it product Although it appears to be a no-brainer to have every web page optimised for mobile, many of retailers are still stuck with outdated themes and websites that only display correctly on a desktop. According to Statista, mobile devices accounted for 49.7 percent of page visits in 2017. If you are not yet mobile responsive, you are losing nearly half of your prospective consumers. Mobile consumers must be able to search, explore, and buy without difficulty via their phones and other devices.
4. Trust and data safety rely on security
Colours evoke emotions. They help convey the vibe and feelings you want consumers to associate with your brand. It takes time to develop trust between a customer and a merchant, but it is important for sales. One quick enhancement that fosters confidence is to encrypt all sites, not just payment information pages, using the HTTPS protocol. Customers have a right to expect you to keep their personal information secure. Payment information and transactions, of course, need a high level of security. Your website must be PCI (Payment Card Industry) compliant if you accept credit cards. Don’t store sensitive information, such as credit card numbers, on your company’s website for extra protection. If your system is compromised, you are held accountable.
5.Limit Your Product Offerings and Provide Site Search
Giving your consumers too many options might hurt your sales. When buyers are presented with too many alternatives, they experience decision paralysis. They will walk away rather than make a decision. Here are several solutions to this problem:
Limiting your product offerings to your specialty will allow you to better serve your consumers.
Choose the greatest items ahead of time. Even if there are twenty goods available, they should limit their selections to two or three outstanding products.
Make your checkout procedure as simple as possible by using as few clicks as feasible. Each extra click or form field decreases the likelihood of a successful transaction.
Always incorporate a quick, dependable, and scalable site search. Site search is used by 30% of visitors. It is an essential component of every eCommerce site.
Don’t rely on the default search engine used on most websites. Purchase a powerful third-party search engine and give customers with as many criteria as possible to help them restrict their search as soon as possible.
To allow the search engine to discover the items faster, you’ll need thorough product descriptions that include targeted keywords.
All of the time and work you put into building your eCommerce site utilising these 5 recommendations serves a single goal. To give an amazing “UI” of the website as well as a good “UX” of purchasing with you.
Any merchant’s objective is to provide a frictionless shopping system. Always test your systems by going through the purchasing process as if you were a client. Look for methods to improve your overall user experience and eliminate bottlenecks.
